New year, new makeup energy!
If 2024 was all about effortless beauty an skincare-first makeup, 2025 is here to turn things up without losing that “I woke up like this” vibe. Think: skin that glows but doesn’t look greasy, colors that make you smile, and trends that are actually wearable in real life (yes, even on a Monday morning).
Grab your coffee (or matcha), let’s chat about the makeup trends taking over 2025 and how you can rock them without needing a celebrity MUA on speed dial
1. The Glass-Skin Glow… Upgraded
Remember the Korean glass-skin craze? It’s back, but with a 2025 twist — realistic radiance. No more looking like you dipped your face in highlighter. We’re talking juicy, hydrated skin that looks healthy in daylight and under your bathroom mirror.
Try this: Use a hydrating primer, sheer foundation, and cream highlighter just on high points (cheekbones, brow bones, nose tip). Your skin will say thank you.
2. Velvet Matte (Because Not Everything Has to Shine)
Matte lips and skin are having a revival — but forget the dry, cakey formulas from years ago. This year’s mattes are soft, buttery, and kind to your skin. They give that “filter in real life” effect.
Pro tip: Match your blush and lipstick shades for a monochrome look that feels modern and polished.
3. Eyeliner With an Attitude
Your eyeliner no longer has to stop at a cat-eye. 2025 is all about fun shapes — floating lines, reverse wings, even squiggles if you’re feeling artsy. Colors like cobalt blue and metallic gold are trending hard.
Why we love it: It’s an instant mood-booster, and all you need is a steady hand (or a Q-tip to fix wobbles).
4. Futuristic Metallics
Chrome lids, holographic highlights, and even metallic lip toppers are making normal days feel like fashion week. This is a “try when you need to feel unstoppable” kind of trend.
Tip: If full metallic eyes feel too bold, just pop some silver shimmer in your inner corners. Instant glow.
5. Blush That Does More Than Blush
Blush draping — where you sweep blush from cheeks to temples — is quietly taking over Instagram feeds. It gives your face a natural lift and a fresh, youthful vibe.
Best shades: Peach for a soft, sun-kissed look; berry for a romantic flush; terracotta for warm glam.
6. Skinimalism (Less Effort, More You)
The minimal makeup movement is still here — and it’s perfect for no-makeup days. A tinted moisturizer, brow gel, and tinted balm for lips & cheeks is all you need to look put together in 5 minutes.
Secret weapon: Always keep a multi-use stick in your bag. Trust me.
7. Bold Lips Are Back, Baby
After years of gloss and nude lipsticks, bright and deep lip shades are making a bold comeback. Think rich reds, burnt oranges, and fuchsias that make a statement without saying a word.
Style tip: Keep the eyes simple — let your lips be the star.
8. Beauty That’s Good for the Planet
This isn’t just a trend — it’s the future. Refillable palettes, vegan formulas, and sustainable packaging are becoming mainstream. Makeup that makes you feel gorgeous and guilt-free? Yes, please.
The Bottom Line
Makeup in 2025 is about personality, not perfection. Some days you’ll go full metallic goddess, other days you’ll barely touch your face — and both are valid. The best trend to follow? Whatever makes you feel like you, but a little more magical.
So, go ahead — try that cobalt eyeliner, swipe on that bold lipstick, and let your makeup tell your 2025 story.